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Posted by Target Ovarian Cancer on Thursday 10 May 2018

Awareness of the symptoms of ovarian cancer is low both among the general population and health professionals, but we know that early diagnosis saves lives. Just five per cent of women in the UK can name bloating as one of the symptoms of ovarian cancer, but if more women knew the symptoms of ovarian cancer, they would be more likely to visit the GP earlier.

Our symptoms leaflets are always popular – last year you helped us distribute over 60,000 of them. But in a world dominated by social media and staring at computer screens we know that digital content could help us reach even more people. That’s why we created our exciting symptoms animation – symptoms awareness that stands out on screen!

 

 

So how did we do it?

Our goal was to bring to life the characters from our symptoms leaflet and symptoms poster  – we even named our lead character (Simone), as a way of getting to know her better! We wanted to illustrate the four main symptoms of ovarian cancer:

Persistent bloating
Feeling full quickly and/or loss of appetite
Pelvic or abdominal pain (that’s your tummy and below)
Urinary symptoms (needing to wee more urgently or more often than usual).

We also wanted to be really clear about what to do if you’re worried about the symptoms of ovarian cancer: it’s important to visit your GP.

It was important to us that the film reflected the values and standards of our existing information so we spent time researching and meeting with professional production companies to find the right fit for us, as well as being good value. Creative Connection understood that we needed a high-quality and accurate film and we were impressed by their innovative combination of collage and stop motion animation. Did you know that our whole film was created from coloured paper cut-outs and animated by hand?

After six weeks we’d come up with something that (we think!) is both professional and engaging and we were thrilled to show off the animation at the start of Ovarian Cancer Awareness Month. But symptoms awareness doesn’t stop in March. Share the video to raise awareness throughout the year and help us TAKE OVAR the digital world.   

Find out more