Last Tuesday I travelled to Belfast to attend the launch of Be Cancer Aware, a new cancer awareness campaign developed by the Public Health Agency in Northern Ireland. The campaign aims to improve the general public’s knowledge of cancer symptoms and encourage people to discuss their symptoms with their GP sooner rather than later.
Through TV, radio and press advertising the Be Cancer Aware campaign will initially focus on very general symptoms including abnormal bleeding and unusual lumps before concentrating specifically on lung, breast and bowel cancer symptoms later in the year.
This is not the first time the Public Health Agency has run a symptoms awareness campaign; in 2014 an ovarian cancer awareness campaign was run in Northern Ireland following successfully lobbying by ovarian cancer campaigner Una Crudden. During his introductory speech at the Be Cancer Aware launch event, Mr Jim Wells, Health Minister for NI acknowledge the hard work and commitment of Una Crudden in raising the profile of ovarian cancer in Northern Ireland; he commented “no one has done more to raise awareness of ovarian cancer than Una.”
For more information on the Be Cancer Aware campaign and a chance to see the TV and radio advertising materials visit the Be Cancer Aware website.