The new Target Ovarian Cancer Director of Fundraising Matthew Cull is calling on individuals trusts and companies to support the dynamic work programme of the charity.
“There is no room for complacency. Ovarian cancer won’t get handled on its own” said Matthew who has built up considerable fundraising expertise in the arts UK and international charity spheres. “I have worked on heartbreaking overseas appeals in my time at the Red Cross such as the famine in the Darfur region of the Sudan. Ovarian cancer is another cause close to my heart. I believe raising awareness of ovarian cancer is one of the most important women’s health issues in the UK today.”
During his time as Major Donor Manager at the British Red Cross Matthew substantially increased major donor income and personally secured several donations of £500,000 and above. He was deeply involved in the famine campaigns and worked on a short documentary film that raised half a million pounds at one fundraising event.
Generating corporate support for theatrical productions at the Rose Theatre Kingston during a recession could arguably be considered the hardest challenge of all but Matthew was successful in this too. One success was sealing a sponsorship package with a major banker for an ambitious production of ‘A Midsummer Night’s Dream’ directed by Sir Peter Hall and starring Dame Judi Dench.
Now he brings all his skills to Target Ovarian Cancer to encourage public support. “The lack of awareness of ovarian cancer is appalling. Our focus is on education lobbying and research” he said. “Building awareness costs money but it will be money that will directly save lives.”
“We offer a powerful emotive cause that wins hearts and minds over. It is time ovarian cancer got the attention it deserves. If company executives are seeking a cause that will inspire consumers or staff – and themselves – this is it.”